This simply refers to a variety of strategies marketers and companies use to enable search engines notice their websites more easily and consequently more likely to appear on the top pages of organic search engines results pages (SERPs). The general idea is not to cheat or manipulate the search engines like Google but to make them more likely to recognize their websites and rank them higher on the results page whenever someone searches for a product, a service, or companies in a particular niche. Operating an online business is becoming increasingly competitive favoring those companies who invest in SEO.
SEO means providing relevant and critical information in your content and links to the search engines such that when a potential searches for information about a product or service in your niche, you website appears on the top list of websites that closely match the query. SEO will also increase your rankings such that relevant content will be strategically placed where searchers will easily find it.
Why is SEO Important?
Technology has completely transformed the way business is done. A majority of consumers (98%, according to Hubspot) significantly depend on on the internet when seeking information about products and services before making purchasing decisions. Although some people may be directed to your website through social networks like Facebook, Most of these consumers search for products or services using Search Engines including Google, yahoo, or Bing. As smart as search engines are, sometimes they may not be able to find your website given the millions of websites in your niche listed on the web.